CANVA
Assets produced using Canva design software.
As part of the Digital Marketing bootcamp, I have become an adept user of Canva software, creating digital assets using Canva software for the production of emails, social media posts, campaign planning presentations, and more traditional media like posters.
Using Canva for design and voiceover, I produced a presentation on a sustainable brand of my choice. This was shared with my fellow students on the bootcamp and opened up for questions at the end.
Choosing cleaning and personal care company method (part of SC Johnson), I looked at their eco-credentials, competitors, audiences and target markets, and outlined a marketing strategy that includes influencer marketing and use of social media channels.
The final assessment for our Digital Marketing Bootcamp was the production of a marketing strategy presentation for Foundation Furniture, the company used as a case study for our weekly assignments. Taking all outputs produced each week, we created a new logo for the business and compiled all content produced to date in a comprehensive presentation using Canva software.
During my Digital Marketing Bootcamp training, we completed assessments on a weekly basis to build our knowledge outside live classes. Initially we performed a competitor analysis for Foundation Furniture, the company being used as a case study. We went on to recommend marketing outputs, and I produced this poster using a Canva template, applying the brand colourways, with clear CTAs and an emphasis on the USPs of the organisation.
As part of the same assessment for the Digital Marketing Bootcamp, we were tasked with designing an email for Foundation Furniture, featured here.
I incorporated plenty of CTAs throughout the email and clickable social media logos, a clickable email and phone number. The top section has clickable imagery and headline and body copy that take you through to the library range on Foundation Furniture's website.
Click on the link to view my Anti-Vaping Campaign for Government Communication Service (GCS): "Youth vaping. The next health epidemic? Not the quick fix you think". We used the GCS OASIS Planning template to devise a strategy and outline the campaign audiences, insights, objectives, implementation and evaluation.
The first advert for this campaign was created in Canva in August 2024 for the launch of our Facebook campaign.
