BUILDING KNOWLEDGE
My personal picks from V-Hub
I have been building knowledge from my Digital Marketing Bootcamp course (delivered by The Skills Network) on what's important in Digital Marketing. Using the Vodafone website V-Hub, here are some examples of ways to improve business performance through digital marketing techniques like Search Engine Optimisation (SEO) to optimise web traffic, using analytics to improve marketing for your business, and ways of reaching your audience through digital platforms.
SEO content strategy for your business
Understand how to create a successful content strategy and why strategic content creation is essential to growing your business.A key part of any successful business is good content strategy because you need people to hear about your product, no matter how great the product.
Content needs to engage its audience, increase business visibility and ultimately, be a driver for revenue growth.
This article looks at how to build an effective content creation strategy and how that strategy can help a business achieve its goals.
How to use analytics to market your business better
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Digital marketing can make a real difference to the success of your business.
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Use of web analytics provides intelligence on how your customers are behaving in real time. That data is an insight into their online behaviour and decision-making and can be used as a tool to optimise the success of your business.
This article shows you how you use these insights to build your customer base and retain loyal customers.
How to use analytics to market your business better (vodafone.co.uk)
Digital platforms overview & how to utilise them - discover new ways to reach your audience.
Usage of digital platforms is increasing amongst all age groups and digital platforms take the majority share of media consumption volume. That makes it critical to consider digital media platforms in your marketing strategy.
This article provides an overview of how to maximise the benefits from each social media platform, and provides useful resources to create more complex social formats.