Metfriendly AGM Social Media Comms

Campaign Manager

2023

London

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I managed Metfriendly's 2023 AGM social media execution, drawing up a media plan in Excel that outlined all headlines, key messaging and relevant URLs by consecutive date in the run up to the annual AGM held live at Metfriendly's offices.

On approval of the outline plan, I researched imagery, registering with image libraries to secure bundle deals, created the content with attention grabbing headlines and requisite short copy and relevant URLs and hashtags. Then I outsourced a designer to set the elements and conduct any requisite retouching on imagery.

Before design work was started, I gained internal sign-offs including Compliance approval, using the media plan spreadsheet for Compliance to give a one-stage approval for all scheduled posts. This made it a by far simpler process and was adopted as the new way to manage such approvals rather than drip-feeding posts for approval (causing pressure as posts were time-sensitive).

I worked with a colleague to schedule the posts in HubSpot and checked that the posts were scheduled accurately specifying exact broadcast times in line with voting cut-off times and dates by voting mode.